You’re here because you’re considering The Membership Experience by Stu McLaren—but before you commit, you want to be 100% sure it’s the right move. Smart choice.
This course isn’t cheap, and it only opens once a year. So, is The Membership Experience really worth the investment? Does it deliver results, or is it just another overhyped program?
In this The Membership Experience review, I’ll break down everything you need to know—what’s inside, who it’s for, and whether it’s the right fit for your business. Let’s dive in.
What Is The Membership Experience?
The Membership Experience (formerly known as Tribe) is Stu McLaren’s flagship course designed to help entrepreneurs launch, grow, and scale profitable membership businesses.
Unlike generic business courses, The Membership Experience is laser-focused on recurring revenue—teaching you how to build a community-driven membership that delivers value month after month.
Through a step-by-step framework, real-world examples, and proven strategies, Stu walks you through the exact process successful membership site owners use to attract and retain paying members. Whether you’re starting from scratch or looking to optimize an existing membership, this course provides a clear roadmap to long-term success.
Who Is Stu McLaren?
If you’re considering The Membership Experience, you probably already know the name Stu McLaren—but why should you trust him?
Stu isn’t just another course creator. He’s been in the membership space for over 15 years, co-founding WishList Member, one of the most popular membership software platforms, and helping thousands of entrepreneurs build recurring revenue businesses.
He’s also worked behind the scenes with top industry leaders like Michael Hyatt, Amy Porterfield, and Jeff Walker, helping them scale their memberships. The Membership Experience is built on his real-world experience, not just theory—giving you a proven system backed by data and results.
What’s Inside The Membership Experience?
The Membership Experience is a step-by-step program designed to help you create, launch, and scale a profitable membership business. Stu McLaren doesn’t just teach theory—he provides a proven roadmap based on real-world experience working with some of the biggest membership sites.
Here’s a detailed breakdown of the core modules inside the course:
Module 1: The Membership Model
-
Why memberships are the most sustainable online business model.
-
How to choose the right type of membership (content-based, coaching, product-driven, etc.).
-
The 7 key membership success principles that set thriving memberships apart.
Module 2: Finding Your Perfect Membership Idea
-
How to identify a profitable niche and validate your idea.
-
The “Success Path” framework—a step-by-step method to structure your membership.
-
Real-world examples of memberships in various industries.
Module 3: Crafting an Irresistible Offer
-
How to structure your membership for long-term engagement and retention.
-
The psychology behind pricing—how to price your membership for maximum profitability.
-
Bonus: Case studies of successful membership pricing strategies.
Module 4: Creating Your Content & Delivering Value
-
What to include inside your membership to keep members engaged.
-
How to avoid content overwhelm (less is more when done right).
-
The best content delivery methods: live coaching, courses, communities, and more.
Module 5: Marketing & Launching Your Membership
-
Stu’s Proven Launch Formula—how to generate massive interest before opening doors.
-
How to build a waitlist of eager buyers before launching.
-
The best ways to overcome objections and convert free followers into paying members.
Module 6: Retention & Scaling for Long-Term Success
-
The biggest reasons people cancel memberships—and how to prevent it.
-
How to create a community that keeps members engaged and excited to stay.
-
Scaling strategies: when and how to raise prices, add tiers, or expand your offer.
What Makes This Course Different?
Unlike other courses that just teach “how to start,” The Membership Experience is about building a long-term, profitable business. You’re not just getting a blueprint—you’re getting:
✅ Live coaching from Stu to answer your specific questions.
✅ Proven templates & swipe files to speed up implementation.
✅ A private community of membership owners to support your journey.
By the end of the course, you’ll have a fully structured, validated membership business—with a clear plan to attract and retain members month after month.
Key Benefits & Features of The Membership Experience
By now, you know what’s inside the course—but what makes The Membership Experience truly valuable? Here’s a breakdown of its biggest benefits and standout features that set it apart.
1. A Proven, Step-by-Step System
You’re not left guessing. Stu walks you through a clear, structured process, from choosing your membership idea to launching, growing, and scaling it. Whether you’re starting from scratch or improving an existing membership, the system is designed to deliver results.
2. Works for Any Industry or Niche
You don’t need to be a business coach or have an audience of thousands to succeed. Stu’s students come from a wide range of industries, including:
✅ Fitness & health
✅ Art & design
✅ Parenting & education
✅ Hobbies & crafts
✅ B2B & professional training
If you have valuable knowledge or skills, you can turn them into a successful membership business—even in small, specialized niches.
3. Marketing & Launch Strategies That Work
One of the biggest struggles membership site owners face is getting their first paying members. Stu provides a proven launch system that teaches you:
How to build anticipation before launching
The best ways to attract & convert members
How to position your membership as a must-have
This ensures you’re not just launching—you’re launching with momentum.
4. Focus on Retention (Not Just Getting Members)
Many membership programs focus only on attracting members—but the real challenge is keeping them long-term. The Membership Experience teaches you proven retention strategies to keep members engaged, happy, and renewing month after month.
This means more predictable, recurring revenue for your business.
5. Exclusive Bonuses & Community Support
When you join The Membership Experience, you’re not just getting a course—you’re joining a community of membership site owners. You get:
Live Q&A Calls with Stu for personalized guidance
A Private Facebook Group for networking & support
Templates & Swipe Files to speed up implementation
You’re never alone in the process—you’ll have direct support from Stu, his team, and other successful membership owners.
Bottom Line? It’s About Long-Term Success
The goal of The Membership Experience isn’t just to teach you how to launch—it’s to help you create a sustainable, profitable membership that grows year after year.
It’s not just about selling access—it’s about creating a real community, delivering value, and building predictable income.
Who Is The Membership Experience For?
Not every course is right for everyone. The good news? The Membership Experience is designed for a wide range of entrepreneurs, whether you’re just starting out or looking to scale an existing business.
If you check any of these boxes, this course could be exactly what you need:
✅ You’re a Coach, Consultant, or Service Provider
Tired of trading time for money? A membership allows you to serve more people without burning out. Instead of constantly chasing clients, you can create recurring income while delivering value at scale.
Example: A life coach turns one-on-one coaching into a monthly membership with group coaching calls and exclusive resources.
✅ You Create Content Online (YouTuber, Blogger, Podcaster, Influencer)
You’ve built an audience—but you’re not monetizing it effectively. A membership helps you turn followers into paying members who love your content and want more.
Example: A photographer with a YouTube channel launches a private community where members get exclusive tutorials and feedback.
✅ You Sell Digital Products or Courses
Selling one-time products means you’re always launching. A membership creates consistent income so you’re not constantly hustling for the next sale.
Example: A fitness trainer selling online programs adds a membership for ongoing workouts, meal plans, and live Q&As.
✅ You’re an Expert in Any Niche
If people ask for your advice, you have a membership opportunity. Whether it’s business, parenting, hobbies, or education, there’s demand for exclusive, structured content.
Example: A language teacher creates a monthly membership with structured lessons, practice exercises, and live coaching.
Who It’s NOT For
While The Membership Experience is incredibly valuable, it’s not for everyone. It might not be the right fit if:
❌ You’re looking for a “get rich quick” scheme – Memberships take effort and strategy. This is a real business model, not a magic button.
❌ You’re not willing to take action – Success comes from implementing what you learn, not just watching videos.
❌ You don’t have any expertise, skills, or value to share – Even if you’re new, you need some area where you can serve people.
Bottom Line: Is The Membership Experience Right for You?
If you want to build predictable, recurring income and you’re willing to put in the work, The Membership Experience gives you everything you need to succeed.
Ready to see how this course can help you? Let’s break down the pricing and enrollment details next.
Success Stories & Case Studies: Real Results from The Membership Experience
One of the best ways to know if a course is worth it is by looking at real success stories. The Membership Experience has helped thousands of entrepreneurs build profitable, sustainable membership businesses. Here are just a few inspiring case studies from students who took action and saw incredible results.
Case Study #1: From Burnout to a Thriving Membership
Who: Lisa K. – Former One-on-One Coach
Niche: Parenting & Child Development
Results: $10,000+ per month in predictable income
Before: Lisa was offering one-on-one coaching for parents struggling with child behavior. She was exhausted, overbooked, and constantly chasing new clients.
After joining The Membership Experience: She created a monthly parenting membership, providing video lessons, live Q&As, and a private support community. Within 6 months, she had over 500 paying members—giving her freedom, stability, and a bigger impact.
Lisa’s takeaway: “I went from working 60+ hours a week to running a scalable business where I help MORE parents while working LESS. My biggest regret? Not doing this sooner.”
Case Study #2: Turning a Hobby into a Full-Time Income
Who: Mark T. – Passionate Photographer
Niche: Photography Education
Results: 2,000+ members in 1 year
Before: Mark was a YouTuber teaching photography tips. He made some ad revenue but struggled to monetize his audience effectively.
After joining The Membership Experience: He launched a monthly membership where members get exclusive tutorials, challenges, and portfolio reviews. His first launch brought in 250 members, and within a year, he had over 2,000 paying members—turning his passion into a thriving business.
Mark’s takeaway: “I never thought a membership was possible for me, but Stu’s system made it EASY. Now, I have a community of engaged members, and I make more money than I ever did with ad revenue!”
Case Study #3: Scaling an Online Course into Recurring Revenue
Who: Sarah L. – Online Fitness Coach
Niche: Women’s Health & Wellness
Results: 6-figure membership in under 12 months
Before: Sarah was selling one-off fitness programs but struggled with inconsistent income. She was constantly launching new programs, which was exhausting.
After joining The Membership Experience: She transitioned to a monthly fitness membership, where members get new workouts, meal plans, and support. She launched to 350 members in her first month, and by the end of the year, she had over 1,200 active members—bringing in six figures in predictable revenue.
Sarah’s takeaway: “This course changed my business AND my life. I went from launch stress to reliable, recurring income. If you’re on the fence, JUST DO IT!”
Why These Success Stories Matter
These students all had different backgrounds, but they had one thing in common: They followed Stu’s system, took action, and built profitable memberships.
Whether you’re a coach, content creator, freelancer, or service provider, The Membership Experience gives you the blueprint to create a successful membership site—even if you’re starting from scratch.
Your success story could be next!
What You Get Inside The Membership Experience
So, what exactly do you get when you join The Membership Experience? This isn’t just another online course—it’s a step-by-step system designed to help you build, launch, and grow a profitable membership site. Here’s a breakdown of what’s included:
Core Training Modules
Stu McLaren’s program is structured into multiple in-depth modules, covering everything from choosing your niche to scaling your membership for long-term success.
Module 1: Laying the Foundation
-
Discover the right membership model for your business
-
Identify who you serve and what they truly need
-
Learn how to create irresistible membership offers
Module 2: The Perfect Launch Plan
-
How to validate your membership idea (before you build anything)
-
Step-by-step launch strategies to attract your first members
-
Proven marketing & messaging to make people excited to join
Module 3: Content & Community Strategy
-
How to deliver value without overwhelm
-
Creating content that keeps members engaged (without working 24/7)
-
The secret to building a thriving community that sticks around
Module 4: Retention & Scaling Secrets
-
How to keep members subscribed for months (or even years)
-
Simple tweaks to reduce cancellations and increase renewals
-
Scaling your membership to $10K+ per month and beyond
Exclusive Bonuses & Resources
When you enroll, you don’t just get the core training. Stu includes powerful bonuses to help you implement faster and get better results.
✅ Bonus #1: Ready-to-Use Membership Templates
-
Pre-written sales pages, email sequences, and launch scripts
-
Just copy, tweak, and use them in your business—no guesswork required
✅ Bonus #2: Live Coaching & Q&A with Stu McLaren
-
Get direct guidance from Stu and his team through live coaching calls
-
Ask questions and get real-time feedback on your membership strategy
✅ Bonus #3: Private Community of Membership Owners
-
Join a supportive network of like-minded entrepreneurs
-
Connect, share ideas, and get advice from successful members
✅ Bonus #4: The Membership Launch Checklist
-
A step-by-step roadmap to ensure you don’t miss anything
-
Covers everything from tech setup to marketing & member onboarding
What Makes The Membership Experience Different?
Unlike generic business courses, The Membership Experience is laser-focused on helping you create and grow a membership site—with:
✅ A proven system that has helped thousands of people
✅ Real-world case studies and actionable steps
✅ Live coaching and ongoing support to keep you on track
If you’ve been thinking about launching a membership, this program gives you everything you need to make it happen—the right way.
The Membership Experience Pricing & Enrollment Details
Since The Membership Experience is only available once per year, you need to act fast if you want in. Here’s everything you need to know about the cost and what’s included.
Pricing Options
Stu McLaren offers flexible payment plans to make The Membership Experience accessible. While exact pricing may vary each year, the typical options are:
✅ One-Time Payment: $2,497 (Best Value)
✅ Payment Plan: 6 x $497 (Spread out over time)
The one-time payment saves you over $400!
What’s Included with Your Enrollment?
Full Access to The Membership Experience (Step-by-Step Course)
Live Coaching Calls with Stu McLaren and his team
Private Members-Only Community for support & networking
Proven Membership Templates & Swipe Files
Bonus Trainings to help you launch faster
Lifetime Access to Course Content (for this version)
No hidden fees. No upsells. Just everything you need to build, launch, and grow your membership!
Enrollment Deadline & Limited Access
Since Stu only opens enrollment once per year, if you miss this window, you’ll have to wait an entire year for the next opportunity.
Important: Once doors close, they won’t reopen until next year.
If you’re serious about building a membership site, this is your chance!
Is The Membership Experience Worth It?
At nearly $2,497, this is a serious investment—but when you compare it to the potential income a membership can generate, it makes sense:
✅ Even with just 50 members at $49/month, you’d make $2,497 per month—already covering your investment in ONE MONTH!
✅ Many students go on to make 6-figures+ per year from their memberships.
✅ You’re getting a proven system, saving you years of trial and error.
If you’re on the fence, ask yourself: where will you be a year from now if you DON’T take action?
Next Steps: How to Enroll
1️⃣ Click the official enrollment link below.
2️⃣ Choose your preferred payment plan.
3️⃣ Get instant access to The Membership Experience and start building your membership!
Enroll in The Membership Experience Now
This is your opportunity to build a business with predictable, recurring revenue. Don’t wait—take action today!
Final Verdict: Should You Join The Membership Experience?
By now, you have a clear picture of what The Membership Experience offers—a proven system, expert coaching, and a supportive community to help you launch and grow a profitable membership business.
But the big question remains: Is it worth it for you?
✅ Reasons to Join Today
✔️ Predictable, Recurring Revenue – No more relying on one-time sales; memberships provide consistent income every month.
✔️ Step-by-Step Training – You don’t have to guess—Stu McLaren’s system walks you through every step of the process.
✔️ Proven Success – Thousands of students have launched highly profitable memberships using this exact framework.
✔️ Live Coaching & Support – You’re not alone—get direct help from Stu and his team when you need it.
✔️ One-Time Enrollment – If you miss this launch, you’ll have to wait another year to join.
Who Should Not Join?
❌ If you’re looking for a get-rich-quick shortcut—memberships require effort and strategy.
❌ If you’re not willing to take action—this course only works if you apply what you learn.
❌ If you don’t have any value to offer—you need some kind of knowledge or skill to create a successful membership.
Take the Leap – Your Future Membership Business Starts Here
If you’ve been thinking about launching a membership site, there’s no better time than now.
Click Here to Enroll in The Membership Experience
Risk-Free Investment – With the proven system, coaching, and community support, you’re set up for success.
Limited Enrollment – Once doors close, they won’t reopen until next year.
Build a Business on Your Terms – Recurring revenue means freedom, stability, and impact.
Still unsure? Imagine where you could be a year from now if you take action today!
Join The Membership Experience Before Enrollment Closes!